In order to view an image’s metadata on a Mac, all you have to do is open up the built-in Photos app, right-click on an image, and click on ‘Get Info’. This is mostly done in order to help other photographers learn from your work and understand your images better. Many photo sharing websites also require you to write the EXIF of the image before posting it. It’s important for reviewing your images at a later stage, as the metadata can also help you categorize images by renaming them to your liking or adding keywords to them. It tells you when the picture was taken, what shutter speed the camera fired on, what was the lens aperture, what ISO setting was used, the file size and resolution, and much more. The Importance of Image MetadataĪn image’s metadata contains all the information about the photograph for you to review. All of this technical information of a picture can be found in what is called the EXIF, or the image metadata, of a photograph. Different things like exposure, lighting, and composition all combine to make a photograph either good or bad. Other than depending on how you perceive the world around you and which moments you want to capture, it relies a lot on the technical understanding of your camera and other gear that you use. Want to learn more about how a DAM could benefit your team? Sign up for a free Brandfolder trial or schedule a demo with one of our DAM experts here.Photography is by no means a simple form of art. Once published or distributed, DAMs can analyze how, where and by whom assets are being used.ĭigital asset management platforms are used by marketing, sales and creative teams at some of the world's largest brands. When used for distribution, DAMs encourage asset permissioning and expiration, ensuring only the correct content is available to the correct recipient for a specified amount of time. In addition to meticulous organization within the DAM’s central file system, these files are discoverable using unique identifiers such as their metadata and tags (auto and manual).
DAMs are intended to encourage the organization of a company's digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.ĭAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. A DAM is a software platform brands use to store, edit, distribute and track their brand assets. Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes.
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